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Seoul 1-day itinerary

South Korea

Day 1: The Best of Seoul in 24 Hours

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Morning

Gyeongbokgung Palace & Bukchon

Start at Gyeongbokgung Palace (₩3,000, free in hanbok) for the 10am Royal Guard Changing Ceremony — a colorful, drum-heavy spectacle. The palace grounds are vast and photogenic. Exit through the north gate and walk into Bukchon Hanok Village, a hillside neighborhood of 600-year-old traditional Korean houses still inhabited today. The narrow lanes between Gye-dong and Samcheong-dong offer stunning Seoul panoramas.

Tip: Rent a hanbok from shops along Bukchon-ro (₩10,000–20,000 for 2–4 hours) — you get free palace entry and incredible photos.
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Afternoon

Insadong, Ikseon-dong & Street Food

Walk to Insadong for traditional crafts, tea houses, and galleries. Duck into Ssamziegil — a spiraling open-air mall of artisan shops. Then explore Ikseon-dong, Seoul's trendiest hanok alley district, where century-old houses have been converted into hip cafes and restaurants. Lunch at a local Korean BBQ spot — samgyeopsal (pork belly) sets from ₩12,000 with unlimited banchan side dishes.

Tip: Ikseon-dong is tiny but packed — visit on a weekday to actually enjoy the cafes without queuing for 30 minutes.
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Evening

Myeongdong & Namsan Tower

Metro to Myeongdong for Seoul's best street food — tteokbokki (spicy rice cakes, ₩3,000), hotteok (sweet pancakes, ₩1,500), and Korean fried chicken skewers. The cosmetic shops lining the streets offer free samples aggressively. Then hike or cable car (₩12,000 round trip) up Namsan Mountain to N Seoul Tower for the city lit up at 360 degrees. The love lock fence is a Seoul icon.

Tip: The Namsan hike takes 30 minutes and is beautifully lit at night. Skip the cable car and save ₩12,000.

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See the full Seoul guide