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São Paulo 1-day itinerary

Brazil

Day 1: The Essential São Paulo in 24 Hours

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Morning

Vila Madalena & Street Art

Start in Vila Madalena, São Paulo's most creative neighbourhood. Walk the Beco do Batman (Batman Alley), an open-air gallery of ever-changing graffiti covering every surface. Continue through the surrounding streets, because Vila Madalena has more street art per block than anywhere in South America. Coffee at Coffee Lab (R$12–18) on Rua Fradique Coutinho, one of Brazil's best speciality roasters.

Tip: Beco do Batman changes constantly, as artists paint over each other's work regularly. What you see today will not be there next month.
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Afternoon

Avenida Paulista & MASP

Metro to Consolação for Avenida Paulista, São Paulo's iconic boulevard. Visit MASP (R$60, free on Tuesdays), the most important art museum in South America, with works by Rembrandt, Renoir, Van Gogh, and Portinari suspended from the ceiling on glass easels. Walk the full length of Paulista. On Sundays it closes to traffic and becomes a giant pedestrian promenade. Lunch at a padaria for a pão de queijo and fresh juice (R$15–25).

Tip: Visit MASP on Tuesday for free entry, or Sunday when Paulista is car-free and full of street performers and food stalls.
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Evening

Liberdade & Japanese-Brazilian Culture

Metro to Liberdade, the largest Japanese community outside Japan. Walk under the red torii gates and paper lanterns of Praça da Liberdade. Dinner at a traditional izakaya or ramen shop on Rua Galvão Bueno (R$30–55 for ramen). The Mercado Municipal nearby closes at 6pm but the surrounding streets have excellent yakisoba stalls. End with caipirinhas at a Vila Madalena bar (R$18–30).

Tip: The Saturday street market in Liberdade is one of the best in the city, with Japanese snacks, antiques, and crafts from early morning.

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